© 2017 Luis Trinh/NBC
Who’s the biggest expert on enticing first-timers and young travelers onboard cruise ships? It might be one of the teams on NBC’s “The New Celebrity Apprentice,” which featured Princess Cruises’ Ruby Princess on Monday, Feb. 6. On the show, Arnold Donald, CEO of Carnival Corporation, gave the remaining teams their final task for the season: to come up with a campaign to make cruising more popular among younger vacationers, as well as the potential first-time cruisers.
The strategy with the best chance of winning is most likely going to be something way outside the box, and that’s what makes this such a great idea. These contestants are thinking differently than the usual suspects, and now they’re challenged to create something that helps to solve the most important problem for the future of the cruise industry.
Carnival’s cameo on “The New Celebrity Apprentice” is just one of the alliances between cruise lines and television, with Carnival Cruise Line launching three Sunday morning television series for ABC, NBC and The CW. None of the appearances are a hard sell; instead, they choose storytelling that ties cruising to pleasure. It’s a brilliant move to combine entertainment, visibility and advice.