elia's new design hotel concept has made it to London and is already off to a promising start.
Far from the whimsy of the W Leicester Square, this Spanish hipster outlet, designed by Foster Partners, combines the latest decor with a tad more traditionalism that appeals to a wider market. Its location is part of the draw as it is near Covent Garden and the West End district.
The dapper staff speaks Spanish and is proficient in other languages as well. They see plenty of action in public are...