Marriott Hits the Mainland With 2011 Spirit of Aloha Tour

Marriott brings the island-style warmth to 11 U.S. cities By: Marty Wentzel
The Marriott Bus // (c) 2010 Marriott Hawaii 
The Marriott Bus // (c) 2010 Marriott Hawaii 

The Details

Keep your ears open in the next few weeks, because you might just hear the sounds of slack-key guitars, warbling falsettos and rustling hula skirts wafting through the winter air. If so, head straight to the source and you’ll find Marriott Resorts Hawaii’s Spirit of Aloha Tour, which is spreading island-style warmth to 11 key U.S. mainland cities during January and February 2011.

Now in its third year, the Spirit of Aloha Tour is rolling 5,300 miles with a traveling luau of hula dancers, musicians and a celebrity chef, promoting Hawaii and its oceanfront resorts as ideal vacation and meeting destinations.

“Over the past two years, our Spirit of Aloha Tour has proven to be a great way to encourage travel to Hawaii for both leisure and meetings groups,” said Chris Tatum, vice president of Marriott International — North Asia, Hawaii and South Pacific. “The response has been tremendous in every city we visit. As soon as our bus rolls up and the hula dancers and musicians perform, everyone gets right into the aloha spirit and starts talking about coming to Hawaii, especially since we’re visiting them in the chillier months of the year.”

Marriott’s four-week Spirit of Aloha Tour schedule is as follows:

Jan. 17-19: Los Angeles
Jan. 19-20: San Francisco, San Jose
Jan. 21: Sacramento
Jan. 24: Seattle
Jan. 28: Minneapolis
Jan. 30-31: Chicago
Feb. 2: Omaha
Feb. 4-6: Denver
Feb. 8-9: Dallas
Feb. 10-11: Houston

Traveling on a 45-foot-long executive motorcoach emblazoned with bright images of the islands are representatives from five of Marriott’s Hawaii resorts, including JW Marriott Ihilani Resort and Spa and Waikiki Beach Marriott Resort and Spa on Oahu, Wailea Beach Marriott Resort and Spa on Maui, Kauai Marriott Resort on Kalapaki Beach on Kauai and Waikoloa Beach Marriott Resort and Spa on Hawaii’s Big Island

Marriott is once again partnering with the Hawaii Visitors and Convention Bureau, Polynesian Cultural Center and Hawaiian Airlines to take the Spirit of Aloha tour to the mainland. 

Serving as an ambassador for the tour is Hawaii chef Mark Ellman, one of the creators of the Hawaii Regional Cuisine movement and owner/operator of Wailea Beach Marriott’s Mala Wailea restaurant. 

For the second year in a row, the tour is including stops at Children’s Miracle Network hospitals in select cities to share Hawaii with children, families and staff.

Marriott Resorts Hawaii is providing continuous tour updates on Twitter, Facebook and its blog.

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