Norwegian Cruise Line Forges Ahead

Line switches itinerary due to political unrest, launches new MICE website By: Marilyn Green
 Norwegian Jade’s 11-day Eastern Mediterranean & Holy Lands and 10-day Eastern Mediterranean sailings from late November to mid-April 2012 have...
 Norwegian Jade’s 11-day Eastern Mediterranean & Holy Lands and 10-day Eastern Mediterranean sailings from late November to mid-April 2012 have been canceled. // © 2011 Norwegian Cruise Line

The Details

Norwegian Cruise Line

To learn more about Norwegian’s meetings, incentives and corporate events or to register for an upcoming event, visit or call 1-866-625-6338.

Norwegian Cruise Line has announced that the Norwegian Jade’s 11-Day Eastern Mediterranean & Holy Lands and 10-Day Eastern Mediterranean sailings from Nov. 26 to April 11, 2012 have been canceled because of political unrest in the regions visited on these itineraries. Guests have the option to transfer their bookings to the four 10-night Eastern Mediterranean or 11-night Mediterranean and Holy Land sailings operating between Oct. 15 and Nov. 16 or to the same itineraries departing between Oct. 20, 2012 and April 17, 2013. Guests also have the option of transfering to any sailing in the fleet before Dec. 31, 2012.

In place of the canceled sailings, Norwegian Jade will enter a 12-day drydock on Nov. 26 and, then, reposition to Barcelona to operate 15 nine-day Canary Island sailings from Dec. 8 through April 12, calling in Funchal and Madeira, Portugal; Santa Cruz de Tenerife, Arrecife and Lanzarote, the Canary Islands; and Granada (Malaga), Spain, in addition to four days at sea. Guests also have the choice of boarding the ship in Granada. The Canary Islands offer a range of unusual experiences from exploring the lunar landscapes of Timanfaya National Park, home to the Fire Mountains, to visiting the volcanic caves to see rare, blind albino crabs. Guests can also explore the 2,000-year-old metropolis of Santa Cruz with its unique urban sculptures, unusual architecture and excellent museums. Rates for balcony staterooms start at $799.

The 2,402-passenger Norwegian Jade has amenities including 14 dining options and a wide range of stateroom accommodations, including two 5,000-square-foot garden villas, a deluxe owner’s suite, three owner’s suites and 10 courtyard villas, eight of which have a separate children’s bedroom.

Meanwhile, continuing its Partners First program, Norwegian has launched several new tools to support agents and meeting planners in arranging and booking meetings, incentive groups and corporate events (MICE) aboard its fleet of 11 Freestyle Cruising ships.

A new MICE website,, has launched to fully meet the needs of meeting and incentive groups, as well as full-ship charters. The site outlines the planning process and showcases all the features and flexible options available to MICE groups. An accompanying planning brochure details the benefits of choosing a cruise over a land-based resort for a corporate event or meeting and also aids the agent by listing the advantages of utilizing a cruise ship for MICE groups. Advantages include the ability to visit multiple destinations, flexible dining options, personalized services and access to all the amenities and features of the ship. The brochure contains a pull-out fleet guide that provides a comprehensive comparison of group space as well as options for each of Norwegian’s 11 ships. 

In addition, agents enrolled in NCL University, Norwegian Cruise Line’s online educational program, have the opportunity to take a MICE-specific course. The class — which gives full information about the ways in which the fleet has been specifically designed to accommodate groups — is a way for travel agents to learn the best approach for making group bookings.

“Norwegian Cruise Line offers the freedom to create a program that is tailor-fit to the group, the flexibility to design the experience around business needs as well as a variety of entertainment, dining times and cuisines to choose from,” said Patrick Mitchell, vice president of global sales, strategy and planning. “These additional resources increase the ease of use for our partners."

In addition to the new website and collateral, the Norwegian MICE team has been visiting key markets in a series of road shows. These educational seminars showcase how MICE groups are valuable for travel partners and demonstrate the best way to attract them.

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