AMResorts Sees Travel Agent Loyalty Growth

The company saw 33 percent growth in its agent portfolio By: Camille Frigillana
AMResorts is adding some new perks to its agent loyalty program. // © 2017 AMResorts
AMResorts is adding some new perks to its agent loyalty program. // © 2017 AMResorts

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The Details

Last year, AMRewards, AMResorts' travel agent loyalty program, saw a 33 percent growth in its registered agent portfolio. According to Jan LaPointe, senior director of sales and marketing for Canada and AMRewards, the program has given more than $11 million in redeemable rewards for travel agent partners in the last two years.

AMRewards is introducing new agent initiatives, including faster ways to earn points through bookings; the ability for agents to book their own stays directly through AMRewards; and a complimentary AMRewards Visa prepaid card.

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