ASTA Reveals Most Booked and Most Exciting Summer Destinations

Orlando, Las Vegas, London, Italy and South Africa are big winners for 2015 By: Melissa Karlin
Las Vegas placed second for ASTA's top destinations of summer 2015. // © Thinkstock
Las Vegas placed second for ASTA's top destinations of summer 2015. // © Thinkstock

The Details

American Society of Travel Agents
www.asta.org

The American Society of Travel Agents (ASTA) has released a list of the top destinations for summer 2015.

Survey participants included a sample of member travel agency owners and managers, focusing on their sales volume, leisure/business mix, number of part-time and full-time employees and geographic location. The 400 participants were recruited randomly and completed a survey online between January and February 2015. 

The top destinations are represented by  percentage share of total responses (left column) and percentage share of top 10 (right column). 

Top 10 Domestic Hot Spots – Cities
For the 13th consecutive year, Orlando and Las Vegas are the top two most booked summer destinations, though both cities have decreased market share since 2007. 

1. Orlando – 17%/33%
2. Las Vegas – 13%/26%
3. San Francisco – 4%/8%
4. New York City - 3%/7%
5. Miami – 3%/6%
6. Los Angeles – 2%/5%
7. Anaheim, Calif. – 2%/4%
8. San Diego, Calif. – 2%/4%
9. New Orleans – 2%/4%
10. Washington D.C. – 2%/4%

Top Five Domestic Hot Spots – States
Florida remained the top booked state, and California displaced Nevada for the No. 2 spot.

1. Florida – 26%/33%
2. California – 15%/18%
3. New York – 14%/18%
4. Nevada – 14%/17%
5. Hawaii – 11%/14%

Top 10 International Hot Spots – Cities
The top four international cities remained unchanged for the 13th year in a row. The total share of the top 10 international cities has decreased from 37 percent to 31 percent, a result of clients booking a larger variety of cities for summer 2015. 

1. London – 7%/22%
2. Rome – 7%/21%
3. Paris – 6%/20%
4. Cancun – 4%/13%
5. Punta Cana – 3%/8%
6. Barcelona – 1%/5%
7. Florence – 1%/3%
8. Venice – 1%/3%
9. Dublin - 1% /3%
10. Rivera Maya – 1%/2%

Top Five international Hot Spots – Countries/Regions
The same five countries have remained in the top five for more than 10 years. 

1. Italy – 16%/66%
2. UK – 9%/39%
3. France – 9%/38%
4. Mexico – 8%/32%
5. Caribbean – 6%/27%

Top Five Most Exciting Destinations
South Africa received the most votes, owing to its “variety of activities” and the perception that it is “an amazing experience to visit.” 

1. South Africa – 5%/33%
2. Italy – 3%/18%
3. New Zealand – 3%/18%
4. Dubai – 3%/16%
5. China – 2%/15% 

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