Adventures by Disney to Offer River Cruises

Family tour operator will enter river cruising with an AmaWaterways’ newbuild By: Kenneth Shapiro
A new partnership should introduce more families to river cruising. // © 2015 Adventures by Disney
A new partnership should introduce more families to river cruising. // © 2015 Adventures by Disney

The Details

Adventures by Disney

Tour operator Adventures by Disney, in partnership with AmaWaterways, will begin offering river cruises in July 2016.

Why It Matters:
River cruising should take a huge step toward attracting a new audience of families now that Disney is in the game. Its eight-day, seven-night itinerary on the Danube River will feature destinations in four countries — Germany, Austria, Slovakia and Hungary. Passengers can also add an Adventures by Disney three-day pre- or post-cruise trip in Prague. Adventures by Disney cruises will sail on the all-new AmaViola, which features family-friendly design elements such as six sets of connecting staterooms and some rooms and suites that accommodate three- and four-person families. Shipboard spaces are also being reimagined to provide for specially designed activities geared toward kids, teens and adults.

Fast Facts:
- In addition to the regular crew and staff, each Adventure by Disney river cruise itinerary will include eight Disney-selected and trained Adventure Guides to assist families.

- Adventures by Disney river cruises will offer maximum port time in each city, arriving at dawn and departing late night.

- Adventures by Disney now features tours to 30 destinations annually on six continents.

- All the new river cruise itineraries should be booked through Adventures by Disney.

What They Are Saying:
“We looked at some of the preconceptions about river cruising — that it’s not for kids and it’s too passive for families — and it reminded us of the things some people said about the cruise industry 20 years ago when we started Disney Cruise Line,” said Ken Potrock, senior vice president and general manager of Adventures by Disney and Disney Vacation Club. “Well it’s not appropriate for families until you begin to custom build the product that’s appropriate for families. So that’s what we set out to do.”