Amadeus Reveals 6 Types of Future Travelers

New report looks ahead in the travel industry By: Melissa Karlin
A new Amadeus study predicts that sharing travel experiences online will become increasingly important. // © 2015 Thinkstock
A new Amadeus study predicts that sharing travel experiences online will become increasingly important. // © 2015 Thinkstock

The Details

A new Amadeus report, “Future Traveler Tribes 2030: Understanding Tomorrow’s Traveler,” details emerging travel trends for the next 15 years. It also identifies six “traveler tribes” that will become prominent by 2030: Social Capital Seekers, Cultural Purists, Ethical Travelers, Simplicity Searchers, Obligation Meeters and Reward Hunters.

Why It Matters:
By 2030, 1.8 billion people are expected to travel internationally each year. By dividing travelers into six categories, the report simplifies ways in which the industry can connect with each group to sell products and destinations.

Major takeaways include travelers’ desire to share travel experiences online and that the overall personalization of travel will increase exponentially. Social and environmental ethics will also greatly influence travelers.

Ultimately, these types of engagement will impact not only how people will travel, but where they will travel.

Fast Facts:
- 45.4 percent of respondents agreed the best part of their most recent trip was the chance to unwind from feeling overworked versus engaging in pursuits of adventure, culture or enrichment.

-  42.7 percent of the respondents said their in-flight guilty pleasure was to flip the “off switch.”

- When asked about the future of travel, 38 percent are most excited about mapping technology to facilitate a hassle-free trip.

- 25.1 percent of those surveyed claimed that events often drive their destination selection.

What They Are Saying:
“Looking back 15 years it is hard to underestimate how far the travel industry has come in terms of innovation, cost and choice for travelers,” said Julia Sattel, senior vice president of airline IT for Amadeus. “And yet now, as we look forward 15 years to 2030, it is clear that change will only accelerate. With this in mind, understanding the emerging ‘traveler tribes’ will be vital to all providers, buyers and sellers of travel in the coming years, in order to ensure the right investment decisions are made now, and to help facilitate and cater to the clear trend and demand in the industry for far greater personalization than ever before across the entire travel chain.”

“Our research shows not just that the type of experience demanded by travelers in 2030 will be different to 2015 but that the way travelers buy and engage with the industry is also set to change,” said Nick Chiarelli, director of Future Foundation. “Over the next 15 years the desire to share travel experiences will be profound, and so too the impact of sharing on inspiration and purchase trends will grow. As consumers in developed markets approach a post-material era we expect a much greater focus on, first of all, experience, and second of all, ethics, both environmental and social, to significantly influence people’s travel choices and behaviors.”

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