American Cruise Lines Rolls Out Agent Portal

New travel agent portal from American Cruise Lines will include explanation of fams, group policies and more By: Marilyn Green
American Cruise Lines’ new agent portal offers training programs, logos and more. // © 2014 Thinkstock
American Cruise Lines’ new agent portal offers training programs, logos and more. // © 2014 Thinkstock

The Details

American Cruise Lines’ Agent Portal

American Cruise Lines has rolled out a new travel agent portal that includes assets from in-depth virtual training in the product and an outline of agent perks and earning potential on the company’s tiered commission structure. 

Travel agents can also access customizable PDFs, deck plans, maps, logos and details on fam cruises. Among marketing materials are images of staterooms, maps of the 35 itineraries and lists of theme cruises. Upcoming webinars are listed on the portal, as is information about booking groups of 12 or more and bonus commissions. 

Susan Shultz, director of sales for American Cruise Lines, has eagerly awaited the portal.

“It gives agents access to information they have been requesting for a long time, particularly on groups and fams,” she said. “We have an agent liaison dedicated to them and they can contact us directly with feedback and questions at I can’t be everywhere, and our agent business is increasing every day.”

Shultz said the commission structure is clearly described on the website, with a range of 10 to 13 percent, plus the Admiral Program, which is a system of overrides. “

“Some agents already have met the requirements, and we expect many more to do so with these tools,” Shultz added.

The next step will be a set of formal education modules, allowing agents to become experts in different aspects of American Cruise Lines’ fast-growing business. In addition to its current extensive river and coastal cruises, the company is introducing new ships next year on the Mississippi and the Pacific Northwest rivers, doubling its capacity in both regions.

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