Australia is increasingly drawing traveler interest. // © 2017 Getty Images
Participants in the United States Tour Operators Association (USTOA) Annual Member Survey named Australia; Spain; Iceland and Italy (tied); France; and Japan as the most popular international destinations for 2018. The top domestic destinations for 2018 are California; Florida and Hawaii (tied); New York; Alaska and Nevada (tied); and Washington, D.C. The top emerging destinations for next year are Iceland, Colombia and Vietnam.
Why It Matters:
Australia is on many travel wish lists, and clients may be ready to travel Down Under. It’s viewed as a safe destination and, because of prevalent terrorist attacks worldwide, safety is a top concern with clients today. Additionally, according to USTOA Executive Committee members, Tourism Australia is cutting-edge and digitally savvy.
- Iceland moved up from No. 2 most emerging destination in 2017 to No. 1 this year.
- The majority of active members (89 percent) participated in the annual survey.
- Check out more results from USTOA’s annual member survey.