CLIA Introduces Latest Certification

New designation designed for travel agency executives By: Kenneth Shapiro
A new certification is designed for travel agency executives. // © 2018 Getty Images
A new certification is designed for travel agency executives. // © 2018 Getty Images

The Details

Cruise Lines International Association

Cruise Lines International Association (CLIA) has launched a new Travel Agency Executive (TAE) Certification for people who work in a leadership capacity in a travel agency. To qualify for the TAE Certification, the individual must be an executive, director, accounting manager, marketing manager or someone who works in a leadership role with a CLIA-affiliated agency.

Why It Matters:
Certifications from CLIA — along with other industry organizations —reinforce the expertise that travel professionals want to project to their clients. Plus, the required education necessary to receive the certification will help travel agency executives become more effective in their leadership roles, helping to build stronger businesses.

Fast Facts:
- Required online courses or live seminars for the TAE Certification include: Developing Your Marketing Strategy; What has PR Done for You Lately?; Customer Relationship Management; Effective Presentation Skills; Better Listening Skills for Better Business; and Building Client Loyalty.

- Additionally, individuals interested in the TAE certification must complete one of the following elective training options during their completion term following enrollment: Any three additional CLIA courses/seminars or achievement of the Travel Institute CTA, CTC or CTIE designation.

What They Are Saying:
“CLIA is excited to offer the new Travel Agency Executive Certification as a tool for our agency leaders to strengthen their skills within the industry,” said Stephani McDow, director of membership and professional development for CLIA. “We are committed to supporting our members with a range of certifications for all travel professionals — from new and experienced travel agents to agency executives.”

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