Dates Announced for Second European Mountain Travel Summit

Approximately 250 mountain-travel executives are expected to convene at Crans-Montana in Switzerland By: Emma Weissmann
European Mountain Travel Summit will take place in Switzerland. // © 2017 Getty Images
European Mountain Travel Summit will take place in Switzerland. // © 2017 Getty Images

The Details

European Mountain Travel Summit

Northstar Travel Group

Northstar Travel Group (parent company of TravelAge West and Mountain Travel Symposium) has announced the second-annual European Mountain Travel Summit (EMTS), which will take place Jan. 9-11, 2018, in Crans-Montana, Switzerland. Some 250 executives from the international mountain travel industry are expected to attend for three days of networking, panel discussions, speaker presentations and more. 

Why It Matters:
After a well-received inaugural conference in early 2017, EMTS is on track to continue its momentum in providing an innovative space for senior-level executives to grow industry relationships and boost their businesses. Travel agents looking to develop or grow their mountain travel business may find a wealth of information, as well as great options for networking, at the event as well. 

Fast Facts:
- 2018 programming will feature three general sessions, speaker presentations, panel discussions and an Alpine ski networking day.

- EMTS is an expansion of the Mountain Travel Symposium brand, the single largest and longest-running yearly conference for mountain travel professionals across the globe. MTS, now in its 43rd year, brings together representatives from over 35 countries. 

What They Are Saying:
“We were thrilled with last year’s inaugural EMTS and received a great response from the industry, as it filled a need in the market,” said Bob Sullivan, president of Northstar Travel Group. “Our goal is to bring together senior leaders to discuss critical issues and challenges within the mountain travel industry, bring about solutions, and in turn, make the industry more successful.”

“We are excited to have EMTS back in Crans-Montana for a second year,” said Bruno Huggler, director for Crans-Montana Tourisme & Congress. “As a premier mountain resort in the Swiss Alps, Crans-Montana is a natural fit for this event, and we cannot wait to once again share our amazing views, activities, cultural experiences, and gastronomy with all of the attendees.”

“EMTS helps to connect the leaders of the mountain travel industry, furthering the goals of the MTS brand,” said Michael J. Pierson, managing director for MTS and EMTS. “There are four key components that make EMTS unique: First, the exclusive nature of our attendees — C-level and senior marketing executives from around the world; second, our global perspective; third, our content focused on market research, strategic marketing, and best practices and trends; and fourth, our education and networking. EMTS is an annual summit you do not want to miss.”

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