The new summit will be held at Swiss ski resort Crans Montana. // © 2016 iStock
Northstar Travel Group (the parent company of TravelAge West) has just signed a partnership with the Swiss National Tourist Office and Swiss ski resort Crans Montana to support the launch of Europe Mountain Travel Summit, a global leadership forum powered by Mountain Travel Symposium.
Why it Matters:
The event, which will take place Jan. 10-12, 2017, at Crans Montana, will bring together more than 200 senior executives in the mountain travel industry for general sessions, speaker presentations, panel discussions and networking, as well as pre- and post-event skiing excursions. Europe Mountain Travel Summit is the first expansion from Mountain Travel Symposium, considered the premier ski industry event in the U.S., and travel agents would be wise to stay up to date on this important travel niche.
- European Mountain Travel Summit is the first expansion of Mountain Travel Symposium, which is now in its 42nd year. Mountain Travel Symposium gathers representatives from more than 35 countries to establish relationships, build their businesses and create a stronger mountain business community.
- The inaugural event will take place at Crans Montana, one of the leading mountain resorts in Switzerland. Crans Montana is located at an altitude of 1,500 meters on a south-facing plateau, in front of the panorama of the Valais Alps.
What They Are Saying:
“We are thrilled about the launch of the European Mountain Travel Summit. Extending Mountain Travel Symposium’s reach internationally is a natural progression for Northstar as we continue global expansion with our brands and events,” said Bob Sullivan, President of Northstar Travel Group. “Our goal is to bring together senior leaders to discuss critical issues and challenges within the mountain travel industry, bring about solutions and, in turn, make the industry more successful.”
“What is exceptionally innovative about European Mountain Travel Summit is fourfold,” said Michael J. Pierson, Managing Director of Mountain Travel Symposium and European Mountain Travel Summit. “First, the exclusive nature of our attendees: C-level and senior marketing executives. Second, our global perspective. Third, our content: focused on market research, strategic marketing and best practices and trends — both worldwide and on a strategic level. And fourth, our education and networking.”