GTM Goes West

TravelAge West and Travel Weekly launch appointment-only event By: Skye Mayring
GTM West will be held in Tucson, Ariz. // © 2013 Thinkstock
GTM West will be held in Tucson, Ariz. // © 2013 Thinkstock

TravelAge West and sister publication Travel Weekly will launch a second elite, appointment-only event, Global Travel Marketplace West, which will take place May 2-4, 2014, at The Westin La Paloma Resort & Spa in Tucson, Ariz. GTM West expands the franchise of GTM, which was successfully launched in July 2013 to unprecedented industry accolades.

“Our flagship event, Global Travel Marketplace, raised the bar on events in the industry,” said Alicia Evanko-Lewis, vice president of events for the Travel Group and PhoCusWright. “We have created such a standard of excellence that the next logical step is to expand the GTM franchise into another region. GTM West will deliver the same quality and professionalism as the flagship event and provide suppliers with direct access to highly qualified, influential travel agents from the Western states and provinces.”

The inaugural GTM event received 500 applications, accepted 113 travel agent attendees, conducted 5,000 face-to-face meetings and hosted 144 presentation sessions.

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