Gen Z to Replace Millennials as Tourism Buzzword

Virtuoso’s 2017 Luxe Report says Generation Z has substantial sway over family travel decisions By: Valerie Chen
Generation Z’s insight has a large impact on family travel. // © 2017 iStock
Generation Z’s insight has a large impact on family travel. // © 2017 iStock

The Details

According to Virtuoso’s 2017 Luxe Report, 88 percent of polled advisors agree that members of Generation Z — individuals born in the late 1990s to 2010s — have substantial influence over their families’ travel decisions.

Why It Matters:
As millennial fatigue nears a breaking point, the spotlight has landed on another group: Gen Z. Not only are members of Gen Z even more hyperconnected than millennials, they’re also hugely interested in personalized, experiential travel and concerned with global issues such as climate change and wildlife conservation. This presents lucrative opportunities for agents to suggest multigenerational trips to places off the beaten path, including those that made Virtuoso’s top 10 unconventional family destination list, such as Iceland, Africa and the Galapagos Islands. Who knows, your Gen Z clients might even tag you on social media while there.

Fast Facts:
- Virtuoso lists the top 10 hottest family destinations as Italy; Mexico; Hawaii; Orlando, Fla.; England; Costa Rica; South Africa; Turks and Caicos; the Dominican Republic; and Australia.

- Virtuoso lists the top 10 unconventional family destinations as Iceland, Africa, Antarctica, Cuba, Galapagos Islands, the Arctic, India, Russia, Japan and Vietnam.

- By 2020, Gen Z will make up 40 percent of all consumers with disposable income to travel, according to Digital Tourism Think Tank.

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