A rock-themed clubhouse is part of the new Hard Rock Golf Club Riviera Maya experience. // © 2015 Hard Rock Hotels
All Inclusive Collection has unveiled the newly designed Hard Rock Golf Club Riviera Maya, the first Hard Rock-branded golf course in Mexico. Formerly Golf Club at Playacar, the Robert von Hagge-designed course is located 15 minutes from Hard Rock Hotel Riviera Maya and follows the successful launch of Hard Rock Golf Club at Cana Bay, located at Hard Rock Hotel & Casino Punta Cana.
Hard Rock Golf Club Riviera Maya reflects the brand’s music culture from the moment guests enter the clubhouse. They’ll find a special collection of memorabilia that includes Eddie Van Halen’s personal golf cart and a leather jacket worn by Alice Cooper, among other rock-theme curios. The clubhouse will also offer a pro shop, a caddie house and a snack bar.
“Hard Rock’s mission is to provide our fans worldwide with authentic experiences that rock, and the acquisition of this golf course further diversifies our brand offering,” said John Galloway, chief marketing officer for Hard Rock International. “We are looking forward to creating a one-of-a-kind experience throughout the year at this premier golf destination.”