How Taj Hotels Is Rebranding Its Identity

The brand will now be known as Taj Hotels Palaces Resorts Safaris By: Camille Frigillana
Taj Hotels Palaces Resorts Safaris is the company's new name. // ©
    2017 Taj Hotels
Taj Hotels Palaces Resorts Safaris is the company's new name. // © 2017 Taj Hotels

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The Details

Taj Hotels Palaces Resorts Safaris
www.tajhotels.com

Taj Hotels Palaces Resorts Safaris is the new brand identity for what was formerly known as The Indian Hotels Company Limited. With the renaming also comes a restructuring of how the hotels under the brand will be grouped. These categories include Taj Hotels, Taj Palaces, Taj Resorts and Taj Safaris. Each of these segments will offer its own unique experiences while still upholding the company's "Tajness" philosophy, which redefines the best of Taj's past for its future.

The transition to the new brand is expected to be completed by December.

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