Ohana Hotels and Resorts will become Ohana Hotels by Outrigger. // © 2016 Ohana Waikiki Malia Hotel
This month, Outrigger Enterprises Group announced the rebranding of Ohana Hotels and Resorts to Ohana Hotels by Outrigger, a mid-tier, off-beach leisure brand. The name change is part of a companywide strategy to align Ohana Hotels with the company’s beachfront brand, Outrigger Resorts, as well as Hawaii Vacation Condos by Outrigger.
Outrigger hopes the name change makes the company more recognizable, as well as increase Ohana’s visibility through Outrigger’s marketing efforts.