Nine travel companies were included in J.D. Power's list of 50 "Customer Champions." // © 2014 J.D. Power and Associates
J.D. Power recently recognized 50 companies as “Customer Champions,” nine of which were companies in the travel industry: Drury Hotels, Four Seasons, Homewood Suites, The Ritz-Carlton, Staybridge Suites, Enterprise Rent-A-Car, National Car Rental, JetBlue Airways and Southwest Airlines. J.D. Power made its selections based on five key areas of customer service (people, presentation, price, process and product) using customer feedback. The companies selected were the highest performers out of the 600 companies surveyed.
“Not only does satisfaction encourage customer loyalty, but happy customers also become brand advocates,” said Finbarr O’Neill, president of J.D. Power. “Given the ability of today’s consumers to easily communicate their experiences far and wide through social media and online reviews, customer advocacy can be critical to a company’s bottom line.”