MLT Vacations Announces New Loyalty Program

The Diamond program offers personal travel savings, special invitations to events and more By: Cully Schneider
MLT Vacations is launching a new loyalty program with extra benefits for travel agents. // © 2014Thinkstock
MLT Vacations is launching a new loyalty program with extra benefits for travel agents. // © 2014Thinkstock

MLT Vacations has announced the launch of its new MLT Vacations Diamond Program, which replaces its Star Program and rewards travel consultants for their strong sales, dedication and loyalty to MLT and its brands.

“The new Diamond Program is more robust, more dynamic and is based on recommendations from travel agency feedback and surveys, competitive analysis and internal focus groups,” said MLT Vacations president John Caldwell. “The Diamond Program is also another step toward MLT Vacations’ closer alignment with its parent company, Delta Air Lines. The new program leverages airline resources unique to MLT Vacations to offer more meaningful rewards to its top-earning travel agent partners.”

Benefits of the program include personal travel discounts, exclusive savings for travel agents’ clients, Diamond-only recognition trips, invitations to partner and supplier events and advanced notice of training opportunities.

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