NTA and WFTA partnership will benefit the food tourism industry. // © 2013 Thinkstock
NTA and the World Food Travel Association (WFTA) have entered a new partnership agreement that will bring together the WFTA’s global food tourism community with NTA’s packaged travel and membership.
“We’re excited to be working with NTA,” said WFTA executive director Erik Wolf. “The food tourism industry has needed a better way to reach potential customers through packaging, and NTA’s members provide that support to WFTA. At the same time, WFTA provides NTA’s members with professional resources to plan and package food and drink as tourism products.”
NTA and WFTA will promote membership in each other’s organizations, encourage their members to attend conferences from both companies and collaborate on member education initiatives and advocacy efforts.
“It’s the perfect blend,” said Lisa Simon, president of NTA. “By partnering with WFTA, NTA members can connect with new business partners and trends in a market that continues to rise. So much of the travel experience is wrapped around eating and drinking, and food travelers are always in search of new destinations and flavors.” www.ntaonline.com, www.worldfoodtravel.org