Jim Burba (left) and Bob Hayes of Burba Hotel Network, which Northstar recently acquired // © 2017 Burba Hotel Network
Northstar Travel Group (NTG) has acquired the hotel investment event portfolio from Burba Hotel Network (BHN), the American Hotel & Lodging Association (AHLA) and their other partners. The acquisition is the largest in NTG’s history.
BHN produces 10 global hospitality investment events and conferences, including the Americas Lodging Investment Summit (ALIS), the world’s largest and most prestigious hotel investment conference. As part of the acquisition, AHLA and NTG have entered into a long-term partnership to co-produce ALIS.
Other events in the BHN portfolio include the Hotel Investment Conference Asia Pacific (HICAP) in Hong Kong, the largest hotel investment conference in Asia; the HICAP Update in Singapore; the Alternative Ownership Conference - Asia Pacific (AOCAP) in Singapore; the Caribbean Hotel and Resort Investment Summit (CHRIS) in Miami; the Hotel Opportunities Latin America (HOLA) conference in Miami; the Hotel Investment Conference Europe (Hot.E) in London; and the Hotel Investment Forum India (HIFI) in Mumbai.
Jim Burba, founder and president of BHN, along with Bob Hayes, vice president of BHN, and their team will continue to run BHN events alongside NTG.
“We are thrilled to add the Burba hospitality events to our growing portfolio of global events serving the travel and hospitality industries,” said Tom Kemp, chairman and CEO of NTG. “We have known Burba and Hayes for many years, and we believe that the combination of BHN and NTG is a great strategic and cultural fit with our company. BHN has a substantial event portfolio, and this will be the largest acquisition in Northstar's history. With the addition of BHN, events now become the largest segment of Northstar's multiplatform solutions serving the global travel industry.”
“Finding the right strategic and cultural partner that offered new capabilities over a range of areas — event management, digital media and database marketing, to name a few — was very important as we continue to scale our business and offer greater educational and marketing offerings to the global hotel investment community,” Burba added. “We are very excited to be working with Northstar.”