Preferred Hotel Group Rebrands

Under the new name Preferred Hotels & Resorts, the company offers five collections of luxury properties in 85 countries By: Chelsee Lowe
Preferred Hotels & Resorts offers 650 independent luxury hotels in 85 countries. // © 2015 Preferred Hotels & Resorts
Preferred Hotels & Resorts offers 650 independent luxury hotels in 85 countries. // © 2015 Preferred Hotels & Resorts

The Details

Preferred Hotels & Resorts
www.preferredhotels.com

Preferred Hotel Group has rebranded to Preferred Hotels & Resorts, moving from a multibrand portfolio to a single master brand with 650 independent hotels, resorts and luxury residences around the world.

According to a company statement, the rebrand represents Preferred Hotels & Resorts’ commitment to helping travelers find a luxury hotel that meets their lifestyle preferences. Prospective guests can browse all brand properties on a new website.

Accommodation options are organized into five collections — Legend, LVX, Lifestyle, Connect and Preferred Residences — with properties that offer different luxury experiences.

Adventure Travel JDS Africa Middle East JDS Destinations
>