Powerful travel brands are gaining ground through strategic use of social media. // © 2015 Thinkstock
Technology and data company Engagement Labs has named The Ritz-Carlton Hotel Company, Hyatt Hotels and American Airlines as the hotel and airline brands best utilizing Facebook and Twitter.
Why It Matters:
According to Engagement Labs’ study, each of the top brands uses specific social media strategies to promote business — and travel agents can strengthen their own brand power with the same moves.
Ritz-Carlton, for example, engages its Facebook audience by posting visual content daily. Photos often show off stunning features of properties around the world. On Twitter, Hyatt encourages guests to share their experiences through creative hash-tags such as #HyattAllIn. American Airlines uses both platforms to share news and dialogue with consumers.
- The top five hotels chains recognized for their use of Facebook were The Ritz-Carlton Hotel Company, Mandarin Oriental Hotel Group, Country Inns & Suites by Carlson, Oberoi Hotels & Resorts and Sheraton Hotels & Resorts.
- The top five hotel chains recognized for their use of Twitter were Hyatt Hotels, The Ritz-Carlton Hotel Company, Trump Hotel Collection, Loews Hotels and Radisson Hotels.
- The top five airlines recognized for their use of Facebook were American Airlines, Island Air, Delta Air Lines, Frontier Airlines and Hawaiian Airlines.
- The top five airlines recognized for their use of Twitter were American Airlines, United Airlines, Alaska Airlines, Sun Country Airlines and Allegiant Travel.
What They Are Saying:
“As social media is increasingly becoming an all-purpose communication tool, the hotel industry excels by providing real-time information to their customers on their social media channels," said Bryan Segal, CEO of Engagement Labs. “Companies like The Ritz-Carlton Hotel Company and Hyatt Hotels utilize their social media channels to provide up-to-date resort news and industry information as a one stop shop for their audiences.”