Rosewood Unveils New Business Lifestyle Brand

Khos, which will be launched in 2018, aims to merge work and play within business hotels By: Emma Weissmann
A new wellness brand is focused on business travelers. // © 2018 Getty Images
A new wellness brand is focused on business travelers. // © 2018 Getty Images

The Details

Rosewood Hotel Group
www.rosewoodhotelgroup.com

What:
Rosewood Hotel Group recently introduced Khos, a lifestyle concept designed to blur the boundaries between work and play within the corporate hotel sector. Targeted to the modern business traveler, Khos hotels will include vibrant shared business centers, spa and wellness facilities, communal dining spaces and more. The first Khos hotels will be announced and opened this year; the company is eyeing capital cities and urban hubs as potential sites. 

Why It Matters:
Rosewood’s new brand will provide a refreshing change to the way corporate clients travel. As we point out in Field Notes (page 12), a survey from On Call International shows that business travelers are more likely to develop harmful habits that negatively affect their health and well-being. Brands that foster wellness — such as Khos — are a step in the right direction. 

Fast Facts:
- Meeting and event facilities will be reimagined to promote flexibility and sociability with a business purpose.

- Rosewood Hotel Group’s current portfolio comprises 59 hotels in 18 countries. It plans to expand to 120 hotels by 2020.

- “Khos” is derived from the Mongolian word for “pair,” which symbolizes the blend between work and play, people and ideas, East with West and business with lifestyle.

What They Are Saying:
“We have created Khos to serve the needs of the new generation of business travelers — individuals who are constantly on the move and crave places to stay that understand, mirror and support their dynamic personas,” said Sonia Cheng, chief executive officer for Rosewood Hotel Group. “Hotels have not kept pace with the evolution of this group of travelers, and Khos reflects a new age in hospitality in which business travel is inseparable from lifestyle.”

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