Sabre Announces Cuba Travel Certification

Travel agents have a new tool for booking Cuba travel By: Emma Weissmann
Sabre is making it easier for agents to send clients to Cuba. // © 2015 iStock
Sabre is making it easier for agents to send clients to Cuba. // © 2015 iStock

The Details

Sabre Corporation

Sabre Corporation recently launched its Cuba Traveler Certification, an online process that allows travel agents in the U.S., Puerto Rico and the Virgin Islands to easily confirm bookings to, from or within Cuba.

Why It Matters:
Cuba is the hottest destination in travel right now, and Sabre’s certification process puts travel professionals on the forefront of this trend. Now, agents can easily book trips to the island, bypassing the headache that comes with complicated government regulations. The capability — developed in collaboration with American Society of Travel Agents (ASTA) — works with just a few clicks of a mouse. By directing agents to ASTA’s standard travel documentation form, sending necessary data to transporting airlines and delivering a confirmation email to clients, this streamlined process will speed up the booking procedure and continue to drive sales to the destination.

Fast Facts:
-The certification process is available to travel buyers and tour operators.

- Sabre is using the standard Cuba travel certification form for passengers developed by ASTA.

- The technology was built on Sabre’s industry leading agency workspace, and powered by API technology.

What They Are Saying:
“Sabre is leading by launching a capability that delivers personalized traveler information, and assists agents by improving their workflow when booking travel to Cuba for consumers in the world’s major outbound market for travel to the island,” said Wade Jones, senior vice president of marketing for Sabre Travel Network.

“We are also pleased to work with ASTA on launching this capability, and thank them for their support in delivering an industry first automated process that helps agents to drive more sales,” said Jones.