Sabre Launches Sabre Red Workspace

The travel agency platform gives agents a streamlined way to customize a client’s travel experience By: Emma Weissmann
Sabre Red Workspace will become available to agents and suppliers in 2017. // © 2016 iStock
Sabre Red Workspace will become available to agents and suppliers in 2017. // © 2016 iStock

The Details

Sabre recently announced the development of Sabre Red Workspace, a next-generation travel agency platform for travel agents and suppliers in the airline, hotel, cruise and car rental industries. The new software will be released to customers in early 2017.

Why It Matters:
Sabre’s Red Workspace will let agents craft a client’s experience by considering up-to-date industry trends, predictive analytics, relevant offers from suppliers and transparent price previews all in one place. An added bonus? The platform will alert agents to opportunities to increase sales and commissions while offering options based on a client’s preferences. This data-driven approach to trip planning will increase efficiency while giving agents a unique, streamlined way to book travel.

Fast Facts:
- The new platform will feature a consumer-grade user interface.

- Platform features will include “inspirational shopping;” revenue-maximization tools; a “decision support bar” that provides market data; and intelligence services for fare trends and more.

- Suppliers can use the platform’s merchandising capabilities, including product promotion, images, videos and more.

- The tool is compatible across multiple operating systems and devices, including desktop, Sabre Red Mobile and Sabre Web Services.

What They Are Saying:
"Data, analytics, personalization and mobile have been trending in the marketplace for some time and offer exciting opportunities for buyers and suppliers to meet changing traveler needs," said Sean Menke, president of Sabre Travel Network. "Travelers want more than an itinerary; they want to feel confident about their purchases and expect a trip built around choice. That's why in addition to a superior user experience, our new Sabre Red Workspace provides travel consultants with data insights, relevant offers and price transparency. Data and analytics are critical assets to increase productivity and efficiency in the retail world, and our travel insight engine will help drive decision-making, revenue optimization and true personalization." 

"The new Sabre Red Workspace platform shows great strides toward incorporating the usability of either command language or graphical content in the way that the consultant wants to use it," said Orest Rusynko, senior vice president of IT for Flight Centre in the United States.