Starwood Introduces SPG Dashboard for Travel Agents

Exclusively for SPG Pro members, the online hub includes earning incentives, agent-related promotions and more By: Valerie Chen
Agents have a new online tool from Starwood. // © 2016 iStock
Agents have a new online tool from Starwood. // © 2016 iStock

The Details

Starwood Hotels & Resorts

Starwood Hotels & Resorts has rolled out the SPG Dashboard exclusively for SPG Pro members. The online hub is meant to maximize travel agents’ enrollment in the program.

Why It Matters:
Since its launch in October 2014, the SPG Pro loyalty program has strived to assist and reward travel agents who sell Starwood’s product. Highlights of the new SPG Dashboard include bonus earning activities, such as completing a ProLearning training module; a handy account snapshot with details such as year-to-date earnings and what steps are necessary for reaching the next tier; easy access to agent-related promotions; and additional partner earning opportunities.

Fast Facts:
- SPG Pro’s current global promotion offers travel agents up to 15,000 bonus Starpoints for client stays occurring up to June 30, 2016.

- Examples of earning opportunities include 100 bonus Starpoints for completion of a ProLearning module and 500 bonus Starpoint for booking a STARPRO rate stay.

What They Are Saying:
“We value our partnership with the travel professional community and are continuously offering new and exciting ways for SPG Pro members to earn even more Starpoints,” said Chris Austin, Vice President, Global Leisure, Luxury & TMC Sales. “SPG Dashboard was designed to complement existing SPG Pro tools and to encourage SPG Pro members to maximize their membership.”