The Travel Institute Launches 'Promote Your Professionalism'

A new campaign aims to increase business viability for travel agents By: Megan Brickwood
Learn how to craft the right message for social media. // © 2014 Thinkstock/Ancika
Learn how to craft the right message for social media. // © 2014 Thinkstock/Ancika

The Details

The Travel Institute
www.thetravelinstitute.com

What:
Promote Your Professionalism by the The Travel Institute is a month-long campaign that aims to educate travel agents on how to promote their businesses to clients and media outlets.

Why It Matters:
The Promote Your Professionalism program aims to help travel agents increase their visibility in the media and to prospective clients. Webinars include topics that are increasingly important to how travel agents do business, including improving their social media presence. After all, a tweet from an agency or a happy client follows the same principle as “word of mouth,” but reaches a much broader audience in a faster time frame.

Fast Facts:
- The program runs from July 1 to 31.

- On July 9 at 3 p.m. EDT, The Travel Institute will co-host a Twitter chat with Travel Weekly called “The Power of Travel Sellers.”

What They Are Saying:
“This new PR campaign is packed with time-tested tools to help travel professionals showcase — to both the media and consumers — the superior value they bring to the travel experience,” said Pat Gagnon, CTC, director of program development for The Travel Institute. “We’ve gathered some of the best business and travel industry experts to share their advice with all travel sellers, regardless of where they are in their career. Although we’re kicking this off in celebration of our 50th anniversary, our plan is to offer Promote Your Professionalism on an annual basis.”

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