From left: Silvano Cassano, CEO of Alitalia; James Hogan, president and CEO of Etihad Airways; Matteo Renzi, prime minister of Italy; and Luca Cordero di Montezemolo, chairman of Alitalia, press the button to reveal the new Alitalia livery. // © 2015 Alitalia
On June 4 at Rome’s Fiumicino airport, Alitalia introduced its new brand, new aircraft livery and new visual identity to global media, key business and institutional stakeholders and more than 1,500 employees. Alitalia, the flag carrier and national airline of Italy, also announced plans to upgrade all classes of service on its international wide-body fleet in order to reposition itself as a leader in superior service and as a powerful ambassador for Italy. The announcement follows a highly successful first five months of partnership with minority shareholder Etihad Airways.
“The new livery marks a major milestone in the history of one of the most iconic Italian brands in the world,” said Luca Cordero di Montezemolo, chairman of Alitalia. “What you see here today is classic Italian style projected into the future with a modern, fresh feel. It is about reconnecting Alitalia with Italy, and promoting Italy in the world. Our entire company is dedicated to working together to make this happen.”
“Just as our new livery simplifies, clarifies and improves our Alitalia logo, our new service concept simplifies, clarifies and improves our customer offer,” added Silvano Cassano, CEO of Alitalia. “It is about putting our guests right at the heart of what we do.”