The first-ever Family Travel Association Summit was held in Montana. // © 2015 Family Travel Association
From Sept. 27 to 30, some 70 family-travel advocates, tour operators, tourism boards, hotels, accommodation services, public relations professionals and media gathered for the first-ever Family Travel Association (FTA) Summit at Mountain Sky Guest Ranch in Emigrant, Mont. The summit’s main goal was to address the significant issues impacting the growth of family travel, achieved through presentations, panels and opportunities to connect with fellow attendees.
Topics reflected the FTA’s mission to educate consumers on the beneficial impact of travel on children, to better promote family-friendly experiences and to simplify the challenges of planning family getaways. While conversations made it clear that the FTA has its work cut out for it, the future of family travel looks bright. According to FTA’s “U.S. Family Travel Survey,” done in conjunction with New York University and revealed during the summit, there’s a significant portion of the population that wants to travel but needs help.
“We’re here to change lives through travel,” said Rainer Jenss, president and founder of FTA. “Whether you’re advocating or developing a product, this is all making a difference.”