Enrique Ramos Flores, secretary of tourism for Jalisco (left) with Oscar Perez Flores, tourism director of Puerto Vallarta // © 2015 Puerto Vallarta Tourism Board
Puerto Vallarta was awarded the Tourism Excellence Award 2014 by Grupo Excelencias at Fitur 2015, an international tourism trade fair in Madrid. The award honors the innovative destination plan developed by the Puerto Vallarta Tourism Board, Puerto Vallarta Convention & Visitors Bureau and Ministry of Tourism of Jalisco.
The plan lays the groundwork for the region to become a business-travel destination through improvements in infrastructure, heritage tourism and a training and awareness program for locals who wish to become hosts and destination ambassadors.
As one of Mexico’s top tourism destinations, Puerto Vallarta has sought to increase its popularity for professional travelers by highlighting its accessibility, proximity, climate and event facilities. In April, Puerto Vallarta will also become a preferred partner of Meeting Professionals International, a membership organization for meeting and event planners.