Skip Marley (center) debuted his remix of "Three Little Birds" at the press conference launching Sandals Resorts' new advertising campaign. // © 2016 Sandals Resorts
Sandals Resorts International has launched a new “No Worry” advertising campaign for 2016. Skip Marley, the grandson of famed reggae artist Bob Marley, debuted his remix of “Three Little Birds” in January at the press conference launching the new campaign.
The song, one of his Bob Marley’s biggest hits, stresses, “Don't worry 'bout a thing, 'cause every little thing is gonna be alright," which is the focus of the new campaign, created by Miami-based Hunter Hamersmith Advertising. Skip Marley’s remix is now at the forefront of the initiative, which encourages audiences to “Join the No Worry Movement.”
According to the company, this is the first time Jamaican-owned Sandals Resorts has sought marketing inspiration from and aligned its advertising with a Caribbean entity.
“In words, images and great music by Jamaica’s own Bob Marley, we’re saying don’t worry about a thing — come, relish the time you have together,” said Gordon “Butch” Stewart, chairman and founder of Sandals Resorts International. “We’ve made sure that all that you could desire is provided: amazing accommodations, great food, wine, drink, watersports and so much more.”