Kobe snaps a selfie with one of 15 Turkish Airline sweepstakes winners at this year's GBTA event. // © 2014 Turkish Airlines
Turkish Airlines held an exclusive sweepstakes for attendees at Global Business Travel Association (GBTA) Convention 2014. Leading up to the event, 15 lucky winners were randomly selected to snap a selfie with Los Angeles Lakers basketball player Kobe Bryant, who is also the airline’s global ambassador, at a custom selfie zone booth.
“We were thrilled at the prospect of showcasing our viral, award-winning ad campaign at this year’s GBTA Convention,” said Fatma Yuceler, general manager for Turkish Airlines’ Western Region USA. “Through this ad, people’s awareness of the many benefits of Turkish Airlines — from flying to more countries than any other airline to our award-winning cuisine and unparalleled comfort and service — has grown substantially.”