USTOA Names New Membership and Programming Director

Elizabeth George will strengthen the association’s efforts to grow member engagement By: Manasi Patel
George // © 2014 USTOA
George // © 2014 USTOA

The United States Tour Operators Association (USTOA) has appointed Elizabeth George as membership and programming director to lead the association’s membership development, education and communication activities. George most recently served as manager of northeast regional sales at the New Orleans Convention & Visitors Bureau.

“Elizabeth brings a deep understanding of the complexity of the industry, with an expertise in non-profit association membership and sponsorship development, hospitality and destination sales and marketing, as well as special events,” said Terry Dale, president and CEO of USTOA.  

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