USTOA Spotlights Tour Product Managers

United States Tour Operators Association (USTOA) introduces digital campaign called Modern Day Explorers By: Valerie Chen
USTOA’s new digital campaign highlights tour product managers. // © 2016 iStock
USTOA’s new digital campaign highlights tour product managers. // © 2016 iStock

The Details

U.S. Tour Operators Association

The U.S. Tour Operators Association (USTOA) has rolled out Modern Day Explorers, a digital campaign that provides “wanderlusters,” or USTOA tour product managers, a platform to share their destination and itinerary insights.

Why It Matters:
Creative, successful travel itineraries — with excellent accommodations, insider access, off-the-beaten-path activities and more — are often the brainchild of a great tour product manager. Featuring in-depth blog posts and videos, USTOA’s new campaign offers a behind-the-scenes look at the extensive process that goes into designing such itineraries for travel agents and their clients. First up is Louise Shumbris, vice president of product development and operations for Abercrombie & Kent, who chronicles her experience of developing the tour operator’s first-ever itineraries to the Philippines, launching in 2017.

Fast Facts:
- Carol Dimopoulos of Perillo’s Learning Journeys will share about Malta; Bronwyn Hodge of Goway Travel will share about Tahiti;  Kasey Austin of Austin Adventures, with the support of Xanterra Parks & Resorts, will share about Yellowstone National Park; and Rebecca Ryan of Cox & Kings, The Americas will share about Chile.

- Follow the Modern Day Explorers on social media through the hashtag #traveltogether.

What They Are Saying:
“Behind every memorable travel experience is an expert tour product manager — a modern day explorer — who travels deep within a destination with the single goal of designing enriching itineraries for travelers,” said Terry Dale, president and CEO of USTOA. “We’ve assembled a dream team of explorers to share their adventures around the globe. Some are putting together itineraries in countries for the first time, while others are revisiting popular destinations to see what’s new. But at the heart, all are focused on creating extraordinary opportunities to immerse their guests in local culture and customs.”