Journalist Kelly Ferro (right) helped create USTOA’s new video series. // © 2015 USTOA
The latest installment of the United States Tour Operators Association’s (USTOA) “Travel Together” campaign features local activities in Croatia’s Istria region.
Why It Matters:
Today’s traveler craves deep cultural immersion, and the USTOA's Travel Together campaign — a curated collection of experiential videos and blog posts from featured destinations across the globe — is a great resource for agents and clients. In the newest installment, viewers get an intimate look at live-like-a-local moments in Croatia that are accessible through VBT Bicycling and Walking Vacations, a USTOA member. Content is created in partnership with video journalist Kelley Ferro, as well as a team of ambassadors from Afar magazine.
- In the video, Ferro is joined by Afar ambassador Colin Roohan.
- The duo journey though the Istra region, explore the coastal harbors of Split-Dalmatia County and bike on the islands of Brac and Hvar.
- Other experiences highlighted in the Croatia video include scavenging for truffles, touring vineyards and watching an a cappella performance at the Church of St. Stephen.
- Videos and blogs about new destinations visited with USTOA tour operator members will be added monthly as part of campaign.
What They Are Saying:
“Our tour operator members are uniquely suited to help make bucket-list destinations such as Egypt and South Africa accessible and within reach, and by harnessing local connections and expertise, they create extraordinary opportunities to immerse travelers in local culture and customs,” said USTOA President and CEO Terry Dale. “The Travel Together moments shared are the definition of ‘experiential’ travel.”