Virtuoso Debuts New Cruise Tool

Virtuoso Cruise Tool allows advisors to find, compare, quote and book cruises directly from one place By: Michelle Juergen
Virtuoso has launched an online tool for advisors. // © 2017 iStock
Virtuoso has launched an online tool for advisors. // © 2017 iStock

The Details

What:
Virtuoso has partnered with Passport Online, Inc. to create a white-label version of its cruise booking engine that is customized for Virtuoso advisors. The online Virtuoso Cruise Tool allows advisors to find, compare, quote and book cruises directly from Virtuoso.com; integrates ClientBase Live Connect; and provides segmented reporting, professional email marketing materials, cabin availability, interactive deck plans, ship information and the ability to easily modify bookings.

Why It Matters:
The new tool aims to simplify the cruise-booking process for agents. This, in turn, should make marketing and selling cruises faster and more effective, as well as improve response time to clients — ultimately giving Virtuoso advisors a competitive edge and a boost to their bottom lines.

Fast Facts:
- The Virtuoso Cruise Tool was fine-tuned during Passport Online’s participation in Virtuoso Incubator, a program designed to foster new advisor-focused technology. Virtuoso Incubator vets companies based on advisor need, refines and iterates through real-time testing, then introduces tools to improve the sales process and enhance advisor-client relationships.

- During the incubator, Virtuoso advisors assessed the tool in real-world situations and provided feedback to Passport Online that enabled the technology solutions company to create Virtuoso Cruise Tool, a version customized specifically for Virtuoso’s requirements.

- Virtuoso Cruise Tool is currently available to U.S. and Canadian Virtuoso advisors, with plans to expand into other markets.

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