Virtuoso Predicts Top Trends

Multigenerational and adventure travel are trending for 2014, according to a new report By: Skye Mayring
Expect more family bookings in 2014. // © 2014 Thinkstock
Expect more family bookings in 2014. // © 2014 Thinkstock

The results are in — Virtuoso has unveiled its 2014 Virtuoso Luxe Report, which forecasts luxury travel trends for 2014, based on current and anticipated reservations. While multigenerational family travel maintains its stronghold as the top trend, active and adventure travel is the dominant trend predicted for all types of travelers — including families, couples, honeymooners and retirees, especially in more exotic destinations. Agents reported that the five most popular adventure destinations for 2014 are South Africa, New Zealand, the Galapagos Islands, Costa Rica and Peru (Peru bumped Australia from fifth to sixth place this year).

The Luxe Report also found that the rise in longer trips (eight days and longer) to international destinations held steady from 2013 and suggests that, when necessary, travelers are willing to book lower room categories in order to stay in nicer hotels. Travel advisors still continue to be the top influencers in determining their clients’ travel decisions, followed by recommendations from friends and family.

Perhaps the biggest change in the findings from last year’s report is a new list of emerging destinations, including Cambodia, Myanmar, Vietnam, Iceland, Turkey and Belize. www.virtuoso.com

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