What Are This Summer's Top Trending Destinations?

Canada, South Africa and several countries in Europe top Virtuoso’s list By: Emma Weissmann
Destinations in Europe rank high in travelers’ plans. // © 2017 Getty Images
Destinations in Europe rank high in travelers’ plans. // © 2017 Getty Images

The Details

Virtuoso recently revealed the top summer destinations for U.S. travelers based on future bookings. Topping the list are several countries in Western Europe — including Italy, the U.K., France and Spain, which round out the top four spots — in addition to Canada and South Africa.

Why It Matters:
With the state of European travel in flux due to recent security concerns, it’s a happy surprise that eight of the 10 destinations listed in Virtuoso’s report are in Europe and are reportedly seeing a resurgence. It’s the perfect moment to nudge clients who have waited for the right time to cross the pond — especially because Europe is a budget-friendly option, as the dollar remains strong against the euro and the pound. 

Fast Facts:
- The top 10 destinations for U.S. travelers this summer are Italy, the U.K., France, Spain, South Africa, Germany, Ireland, Canada, the Netherlands and Denmark.

- Data for the report was sourced from the network’s U.S.-based members.

- “Summer” travel encompasses the period between the Memorial Day and Labor Day holidays in 2017.

- Survey findings were announced during Virtuoso’s annual symposium, which took place in Vancouver.

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