TravelAge West Selects RAMP for Content Optimization

Universal site search and topic index pages drive increased content discovery and user engagement

The Details

RAMP
Denise Williamson
781-376-6738
dwilliamson@ramp.com

TravelAge West
Kenneth Shapiro
letters@travelagewest.com

RAMP, the industry’s leading Content Optimization platform for major online media publishers, hass announced that TravelAge West has selected RAMP for its advanced Content Optimization solution. The TravelAge West deployment includes RAMP’s award-winning universal site search application, as well as a comprehensive index of almost 1000 topic index pages across the site. 

“RAMP’s products and solutions makes our content more accessible to our readership, and creates a competitive advantage for us in the highly competitive travel field.”

With universal site search, TravelAge West users are able to search across all content items on the site, and then dynamically refine their search results to drill into the precise information they are seeking, including search and filtering by date, author, article type, geographic region, and more. 

RAMP’s topic solution automatically organizes all of the content on the site into easy-to-read topic index pages, which include SEO best practice designs to ensure best ranking across the major search engines. RAMP has also developed custom topic page layouts for categories such as Travel Agent Discounts, Fam Trips and Travel Industry Interviews. 

“RAMP’s products and solutions makes our content more accessible to our readership, and creates a competitive advantage for us in the highly competitive travel field,” said Kenneth Shapiro, TravelAge West Editor-in-Chief. 

“As the print media world continues to move online, deploying industry-leading user experiences has become mission critical,” said Tom Wilde, RAMP CEO. “We are excited to extend our relationship with Northstar Media, which now includes TravelAge West.” 

About TravelAge West
For 40 years TravelAge West has been the trusted voice of the travel industry in the Western U.S. The magazine, a part of the Northstar Travel Media group, features award-winning writing and design. The magazine's first-hand, on-site reports and fresh destination coverage is a valued resource for travel agents. For more information, visit www.TravelAgeWest.com

About RAMP
RAMP has developed the Web’s first Content Optimization platform, and is the only universal solution for all types of web content – video, audio, text and images. Using RAMP, clients are able to fully leverage the value of all of their content assets by driving increased discovery across search and social sites, enhance user engagement through dynamic search and publishing solutions, and maximize revenue through sophisticated advertising capabilities. 

Leading publishers using RAMP include –Thomson Reuters, FOXNews, Comcast, Dow Jones, Meredith, and others. For more information visit: http://www.RAMP.com, or contact us at info@RAMP.com. 

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