has teamed up with tour operator Europe Express to create a new booking
incentive and promotion for travel agents.
80 travel agents to book a minimum $1,000 land-only Europe Express itinerary to
Britain will receive a $100 gift card.
Additionally, every agent that books a minimum $1,000 land-only Britain
itinerary by March 31, 2013 will be entered for
a chance to win one of two $500 grand prizes. Travel agents must complete the
BritAgent program or already be a BritAgent to qualify.
BritAgent program allows all travel trade professionals interested in gaining
better knowledge of Britain to complete the modules from tour operators to
travel agents to reservation staff,” said Carl
Walsh, Director – Travel
Trade and Business Visits, North America at VisitBritain.
graduates receive Tourist Board certification, exclusive rates, incentives, an
8 percent discount on a wide range of products at the VisitBritain Shop and
Express specializes in providing high-quality, affordable travel to Europe, and
Britain is one of the top destinations for American travelers,” said Kier V.B. Matthews, vice
president of Sales at Europe Express.
“We appreciate our travel agent community, and we wanted to empower our
agents with the BritAgent Program and cash prizes.”
Britain welcomed the highest number of inbound
travelers from North America since 2008.