BritAgents Can Win $500 Gift Card for UK Bookings

VisitBritain has teamed up with Europe Express to create a new booking incentive and promotion for travel agents

The Details

Europe Express

VisitBritain Brit Agent

VisitBritain has teamed up with tour operator Europe Express to create a new booking incentive and promotion for travel agents.

The first 80 travel agents to book a minimum $1,000 land-only Europe Express itinerary to Britain will receive a $100 gift card. Additionally, every agent that books a minimum $1,000 land-only Britain itinerary by March 31, 2013 will be entered for a chance to win one of two $500 grand prizes. Travel agents must complete the BritAgent program or already be a BritAgent to qualify.

“The BritAgent program allows all travel trade professionals interested in gaining better knowledge of Britain to complete the modules from tour operators to travel agents to reservation staff,” said Carl Walsh, Director – Travel Trade and Business Visits, North America at VisitBritain.

BritAgent graduates receive Tourist Board certification, exclusive rates, incentives, an 8 percent discount on a wide range of products at the VisitBritain Shop and more.

“Europe Express specializes in providing high-quality, affordable travel to Europe, and Britain is one of the top destinations for American travelers,” said Kier V.B. Matthews, vice president of Sales at Europe Express.  “We appreciate our travel agent community, and we wanted to empower our agents with the BritAgent Program and cash prizes.”

In 2012, Britain welcomed the highest number of inbound travelers from North America since 2008.