MC Hammer Touts Oakland

MC Hammer promotes Oakland tourism, representing the Visit Oakland campaign By: Elizabeth Pieslor
A statue at Mountain View with Oakland in the background. // (c) 2012 Visit Oakland
A statue at Mountain View with Oakland in the background. // (c) 2012 Visit Oakland

The Details

MC Hammer’s Oakland Insider’s Guide
www.oaklandloveit.org

Visit Oakland
www.visitoakland.org

Oakland’s official marketing organization, Visit Oakland, announced 50-year resident MC Hammer as its next advertising campaign representative. Hammer is deeply familiar with Oakland’s history, cultural diversity and growth and will contribute to the campaign’s hopes to further Oakland’s popularity as a travel destination.

“My admiration, love and understanding of what the culture of Oakland is, is from experience,” said Hammer. “For everything that you could ever say negatively about Oakland, I can give ten positives.”

As an insider of the Visit Oakland campaign, Hammer has personally recommended unique activities and sights in Oakland, such as seeing a show at a historic Art Deco theater or visiting the waterfront at Jack London Square. Hammer’s contributions have already been implemented in print, online, video, radio and direct marketing platforms.

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