San Francisco Launches Art Bash 2010

Campaign highlights city’s world-class art

By: By Kenneth Shapiro

Art Bash 2010 // (c) 2010 SFCVB

Art Bash 2010

The San Francisco Convention & Visitors Bureau (SFCVB) developed a cooperative partnership with the city’s most highly regarded art museums to launch its third annual arts and culture campaign, titled Art Bash 2010. The campaign running May through October highlights this summer’s world-class exhibitions in order to encourage San Francisco’s visitors and locals to add art to their summer itineraries.

“This lineup of exhibitions is a major coup for San Francisco and we hope it will translate into record-breaking numbers for all museums and increased occupancy for the hotel industry,” said Matt Stiker, executive vice president and chief marketing officer, SFCVB. “This impressive collaboration is destined to attract everyone from budding artists, to young sophisticates, to parents wishing to provide their children with a cultural experience.”

Developed by Eleven, the SFCVB’s agency of record, and sponsored by American Express and Virgin America Airlines, the print and online campaign will run in key feeder markets to San Francisco, including Los Angeles, New York, San Diego, Sacramento and Portland/Seattle. Museum and hotel packages to San Francisco will also be awarded on major radio stations in each of these markets. Tickets combined with hotel packages, valued up to 25 percent off regularly priced rates, may be purchased on the SFCVB’s micro-site at

Among the exhibitions to visit San Francisco this summer include:

• “Shanghai” at the Asian Art Museum; Feb. 12 - Sept. 5

• “Birth of Impressionism: Masterpieces From the Musee d’Orsay” at the de Young Museum; May 22 - Sept. 6

• “Van Gogh, Gauguin, Cezanne and Beyond: Post-Impressionist Masterpieces from the Musee d’Orsay” at the de Young Museum; Sept. 25 - Jan. 18, 2011

• “Calder to Warhol: Introducing the Fisher Collection” at San Francisco Museum of Modern Art; June 25 – Sept. 19

• “Maira Kalman: Various Illuminations (of a Crazy World)” at the Contemporary Jewish Museum; July 1 – Oct. 26

• “Techno-Craft” at Yerba Buena Center for the Arts; July 10 – Oct. 3

Art Bash

San Francisco Convention & Visitors Bureau


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