Colorado Launches Inclusive Branding Initiative

‘Making Colorado’ will showcase the state By: Janeen Christoff
Colorado’s governor is launching a campaign for tourism. // © 2013 Colorado Tourism
Colorado’s governor is launching a campaign for tourism. // © 2013 Colorado Tourism

The Details

Making Colorado

The state of Colorado has launched a branding campaign, “Making Colorado.” Commissioned by Governor John Hickenlooper and led by Colorado's chief marketing officer Aaron Kennedy, founder of Noodles & Company, “Making Colorado” aims to uncover and showcase the best talent, ideas and creativity from around the state.

Rather than hiring a single “place branding” design firm, the state is tapping into the energy and expertise of multiple agencies and Coloradans across this state, to build a brand for Colorado, by Colorado. “Making Colorado” will capture the spirit and energy that exists in Colorado today to stimulate the economy, unite statewide programs and showcase Colorado to the rest of the world.  Five months from now, at the Colorado Innovation Network Summit in August, Hickenlooper will reveal the results of this one-of-a-kind initiative.

“Colorado has a heart and soul like no other state,” said Hickenlooper. “We launched the Making Colorado initiative to create and market a stronger Colorado brand. Together, we will define what Colorado stands for and how to convey that to the world to help ensure our communities, culture and environment are strong and vibrant for decades to come.

At, all Coloradans have the opportunity to submit thoughts, opinions and creative ideas throughout the five-month process.

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