Hawaii Sees Continued Rise in Visitor Arrivals and Spending

Monthly visitor spending in July and August topped the $1 billion mark, the first time since 2008 By: Marty Wentzel
Waikiki Beach Walk // (c) 2010 HTA/Tor Johnson
Waikiki Beach Walk // (c) 2010 HTA/Tor Johnson

During nine consecutive months from Dec. 2009 - August 2010, Hawaii's total visitor arrivals and expenditures showed a steady increase. That's the word from the Hawaii Tourism Authority, which just released its indepth data from August 2010.

"We had a good summer season with monthly visitor spending exceeding $1 billion in July and August, making it the first time since 2008 that spending has topped the $1 billion mark," said HTA president Mike McCartney. "While the numbers are trending forward, we cannot become complacent, and will continue to focus on aggressively implementing the HTA Strategic Plan and working closely with Hawaii's visitor industry to drive demand to our islands."

Compared to August 2009, total August 2010 arrivals by air rose 11.4 percent to 677,885 visitors. From the U.S. West alone, August 2010 arrivals were up 13.6 percent over the same month last year.

Total expenditures by visitors who came to Hawaii in August 2010 jumped 30 percent from August 2009. Total expenditures for the first eight months of 2010 reflected an increase of 12.7 percent compared to the same time period last year.

"This fall, we anticipate continued growth in arrivals and spending over last year," said McCartney. "Some of the factors that will contribute to the upturn will be our meetings, conventions and incentives business; Australia, New Zealand and Canada's peak travel season; the startup of service from Haneda, Japan; new direct flights from the Pacific Northwest; and the continued impact from our North American marketing blitzes."

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