GTA and Jumeirah Upgrade Partnership

Global travel wholesaler GTA and Jumeirah Hotels & Resorts have announced a new multi-year distribution agreement By: Kelly Rosenfeld
Jumeirah Etihad Towers // © 2011 Jumeirah
Jumeirah Etihad Towers // © 2011 Jumeirah

Global travel wholesaler GTA and Jumeirah Hotels & Resorts have announced a new multi-year distribution agreement. The arrangement, which is based on an existing relationship, will allow each company better access to the other’s industry strengths.

The new deal will promote deeper and broader distribution of properties and room types across Jumeirah properties throughout the world, allowing GTA’s agents and customers to access over 4,200 Jumeirah rooms in real time. Jumeirah will benefit from the agreement through the global distribution provided by GTA’s network spanning 130 countries.

These partnership enhancements will allow Jumeirah to take advantage of GTA’s 36-year track record in the travel distribution market, and GTA to use Jumeirah’s reputation for worldwide luxury and innovation. www.jumeirah.com, www.gta-travel.com

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