Hard Rock’s New Global Loyalty Program

Hard Rock International has begun enrollment for Hard Rock Rewards, a guest affinity program that offers exclusive privileges to guests at the company’s cafes, hotels, Rock Shops and casinos worldwide By: Mindy Poder
Hardrock Hotel // © 2013 Hard Rock International
Hardrock Hotel // © 2013 Hard Rock International

Hard Rock International has begun enrollment for Hard Rock Rewards, a guest affinity program that offers exclusive privileges to guests at the company’s cafes, hotels, Rock Shops and casinos worldwide. Guests can opt into the program for free, or through a paid upgrade of $24.95 annually, which provides a VIP level of membership for exclusive perks and benefits.

“As a company that provides more than 79 million guest experiences each year across a rapidly growing network of venues in 60 countries, we’re thrilled to implement a program that allows us to truly support Hard Rock’s loyal fans on their journeys around the world,” said John Galloway, chief marketing officer of Hard Rock International.

Once enrolled at a participating location or online, participants can access monthly offers from Hard Rock businesses, dedicated check-in lines, late check-outs and complimentary welcome amenities at participating hotels as well as a dedicated space online to manage account details, track rewards and view Hard Rock locations visited on a personalized property map. Among the special benefits for VIP members are unlimited priority seating at participating cafes, complimentary upgrades at participating hotels and the ability to accrue Milestone Rewards in order to earn commemorative collectibles. www.hardrockrewards.com

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