Iberostar’s New Global Web Presence

In its first completely global campaign, Iberostar Hotels & Resorts has launched a new microsite for prospective visitors By: Adam Brown
Luis Herault, Iberostar’s chief marketing officer // © 2013 Iberostar
Luis Herault, Iberostar’s chief marketing officer // © 2013 Iberostar

In its first completely global campaign, Iberostar Hotels & Resorts has launched a new microsite for prospective visitors. The result of a three-year effort, the new Inside Iberostar site is available in six languages — Spanish, English, Portuguese, German, French and Russian — and introduces Iberostar’s services via 13 documentary-style videos. Some depict real guests enjoying resort amenities; others are behind-the-scenes peeks at the hotel staff in action.

Developed by the Spanish advertising agency Sra. Rushmore, Inside Iberostar is designed to not only appeal to a broad array of travelers, but also to tailor introductions to travelers’ tastes. Guests can choose their videos by answering a few questions about what they seek in their holidays, whether their tastes are especially epicurean and with whom they travel.

“This 100 percent online campaign meets its prime objective, which is helping our current and future customers rank Iberostar as their number-one option when it comes to where to spend their vacations,” said Luis Herault, Iberostar’s chief marketing officer. www.insideiberostar.com

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