Fitness Ridge now owns the rights to the Biggest Loser Resorts.// © 2011 Biggest Loser Resorts
Fitness Ridge Worldwide has acquired domestic rights to own, operate and expand the Biggest Loser Resorts. The lifestyle resorts, with existing locations in Ivins, Utah, and Malibu, Calif., are associated with NBC’s television program, “The Biggest Loser,” and offer weight-loss opportunities through a regime of balanced nutritional meals and guidance from professional fitness experts.
“We are delighted to have been selected to expand the highly successful Biggest Loser Resorts brand, and help spread the unprecedented results the program provides to its guests,” said Larry Bond, CEO, Fitness Ridge Worldwide. “We look forward to extending the platform created by the resort founders and NBC to the millions of fans of the show that have been seeking an opportunity to experience ‘The Biggest Loser’ for themselves.”
Fitness Ridge Worldwide, a Los Angeles-based company, is looking to expand the Biggest Loser brand with additional locations within existing hotel properties and conference centers as well as fully branded properties. www.biggestloserresort.com